Carl Rosendahl, was noted as being the founder of Pacific Data Images (PDI) producing the hit animated film Antz and Shrek. Carl is currently a faculty member in the ETC-SV working with the next generation of entertainment creators. The topic of today’s talk was “The Next Digital Entertainment Wave.” It was also the same speech that he gave in South Korea last month, only more dynamic and more personal stories shared.
The talk was started with the evolution of new media. Carl considered the primary thing of filmmaking was *editing* as we learned in our visual story class. He also thought the computer graphic technology was meant to make the filmmaking better not make it different. Carl then talked about the technology evolution of how CG was developed, and gave details of creative evolution, which again, was all about story telling. He also drew of chart showing the trend of technology and creative and illustrated the relationship between these two media elements. Subsequently, business model evolution was included in this session regarding the film production. A variety of filming examples were listed to support his point of view. After that, he continued with the future vision of media. How the trend towards quality? When entertainment was developed from a single location such as stages to many locations like films, then to home, to be on demand, and to be portable, how did we take the balance between quality and convenience? Furthermore, linear versus interactive was another task for media creators. Lastly, how did we see the possibilities in the social world, such as Facebook and Second life? There’re always big chances but it’s about how you seize them.
It was a very inspiring talk that Carl gave us. We valued this opportunity to have the world’s digital media pioneer, Carl Rosendahl, as our faculty and friend at the ETC-SV. Thank you, Carl, and we love you!
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